Capsule 2: I "AmNot", a standard claim for the biggest problems in the fashion industry; standardization of sizes. The reality is that no one is standard and that you have to adapt to the product more often than not and not the other way around. The definition of a STANDARD [is]: "Which corresponds to a common, usual type, devoid of originality. Product or object which conforms to a type, or to a manufacturing standard." However, AmNot strongly believes that each individual is unique and that the beauty of a style is in its originality.